Rank algorithm update from google weeded out a lot of good or bad websites, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, dog collar, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, top smartphone 2011 , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance Turnbuckle, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the search results every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, have a taste of this one, lever load binder, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.