Whenever any visitor lands on a business site, there is a chance for that person to convert to any offer, and that could be a newsletter optin or a purchase, etc. But it is the performance of your landing page that determines your optins and visitors; therefore it is critical to success. If no one ever gets past your landing page because it doesn’t convert, then it’s almost like your business doesn’t exist. This article deals with landing page optimization for conversions, and included are three workable approaches you can put to work right away.
Remember that landing page copy does not need to be long, and it will be more effective if it’s presented in short bites rather than a wall of text. You can try to find examples of good landing pages, and then learn from them; just don’t make your copy excessive in length.
Eventually what really matters is how you maintain the flow and how you make your copy more readable. Your response will be much better if you follow the copywriting principle of short paragraphs and no longer than four or five sentences. You need to stick with that format because it helps people to skim and scan your copy. No matter what, just know that this arrangement of your text and copy will help your conversions. The short paragraph structure exists for a reason, and that is really all that is necessary to know if you totally unfamiliar with copywriting. When your prospect understands what they’ll be getting out of your offer, it’ll become easier for them to take action. Short, concise, and clear copy with strong benefit bullets is really all you need in the way of copy, but of course you can do other things on your landing page such as add video, etc. Your headline will go play a large role, generally speaking, to determine if the rest of your landing page even gets read.
If you can’t use video on your landing page, consider using audio. This is a powerful tool for making your visitors feel welcome and wanted. You can let your visitors know about the offer in your audio and why they should take it up. Use this as an opportunity to speak to your audience in a personal way and let them know about what you have to offer and why it’s relevant to them. Keep it short and sweet, less than two minutes, for a better impact. You can take advantage of your audio message to impart a sense of urgency and curiosity in your audience. For example, if you want them to enter their email address and subscribe to your newsletter, then ask them to do just that and clearly explain the action they need to take.
Case study of a sound squeeze page: uitzendbureau logistiek
If your name is not well-known, then part of your task is to build trust by including a small amount of back ground information.
You can even place a photo of yourself, and that will have a positive effect on some of your visitors. There are many things that impact conversions, and the degree of trust or “feel good” people have for you the better your conversions will be.
Landing page optimization and thorough testing will go very far to increasing your conversion rate. It’s impossible to predict how long it will take, but overall it shouldn’t take very long.