Promoting and Marketing By Blogging
Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, 7×19 aircraft cable, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance proof coil chains, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, say this cargo bars, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.